After achieving head-turning success at MPR/APM – the nation’s second-largest public media organization – Valerie Arganbright and Barbara Appleby joined forces to establish Appleby Arganbright. Since 2012, Appleby Arganbright has raised the bar (and set a couple of records) for sustainable fundraising programs.
Sadly, Barbara Appleby passed away after a battle with cancer in 2019. But Valerie Arganbright continues to lead and evolve the successful woman-owned company Barbara helped to build. Barbara’s legacy lives on as Appleby Arganbright continues to provide comprehensive fundraising solutions for public media and other non-profit donor/member organizations that are so valuable to our communities.
Today, Appleby Arganbright offers a spectrum of services. From full-service consulting and leadership to turnkey programs and training for fundraisers. We are committed to helping our clients become independently successful by maximizing donor potential as a sustainable and reliable source of revenue. Our passion is working closely with our clients in new, innovative ways to drive success and deliver results.
Individually, Barbara Appleby has served in national leadership roles in public media, including NPR’s Director of New Revenue Strategies and Vice President and Research Director at Greater Public. Appleby created benchmarking tools widely used by the public radio industry. She was a principal on the Audience Research Analysis team that created Strategic AudiGraphics™, a suite of online products that combine station financial and audience data to evaluate station performance. Appleby managed highly successful member programs at MPR and WNYC (in NYC) for a combined 9 years, and has more than 10 years’ experience consulting with public radio stations across the country.
Valerie Arganbright is a leader in creating fundraising strategies and specializing in sustainable donor programs. She has launched successful giving programs for organizations including Miami’s Classical South Florida, the upper Midwest’s largest hunger relief organization (Second Harvest Heartland), Twin Cities Animal Humane Society, Twin Cities and Public Broadcasting Atlanta. She has additional experience in the non-profit industry working with the US Agency for International Development (USAID) and Public Radio International (PRI).